What Is Gen Beta In 2025. Defined as individuals born between 2025 and 2039, most members of this generation. By 2035, they're expected to make up 16% of the global population.
A look at where each generation stands in 2025 and how marketers can reach the various groups. The next generation, gen beta, has been born with the start of 2025, after being named by demographer mark mccrindle, who also named gen alpha.